Switch to Switch by Chip Heath and Dan Heath
This just in! Whitworth University in Washington has selected Switch by Chip and Dan Heath for their Introductory Psychology course this Fall 2010. From the authors of the acclaimed Made to Stick, Switch combines theory and case studies from Psychology, Sociology, and Business Management, to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern—one we can use to make the changes that matter most to us.
Here’s what Professor Peter Lorenzi has to say about Switch:
“Switch offers practical leadership lessons to direct the rider, to motivate the elephant, and to shape the path in all of us, to effect social change. Blending a solid basis of academic research and common sense successes, Heath and Heath provide an interesting and instructive manual for moving mountains by understanding the importance of mole hills.”–Peter Lorenzi, Professor, Loyola University Maryland (Executive MBA Students will be reading Switch)
CHIP HEATH is a professor of organizational behavior in the Graduate School of Business at Stanford University. DAN HEATH, a former researcher at Harvard Business School, is now a Senior Fellow at Duke University’s CASE Center, which supports social entrepreneurs.
Click here to read an excerpt.
For a limited time, we are offering a FREE review copy to professors. Simply email us and mention this blog.
Entry filed under: Business & Economics, cultural studies, Psychology, Sociology, Uncategorized. Tags: business, Change (Psychology), entrepreneurship, leadership, organizational behavior, Psychology, social change, Sociology.
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