Archive for May, 2012

Recommended Book from LinkedIn Co-Founder Reid Hoffman and Author Ben Casnocha, The Start-up of You

A revolutionary new guide to thriving in today’s fractured world of work, The Start-up of You provides strategies that will help students survive, thrive, and achieve the boldest professional ambitions and to take control of their futures. Read authors Reid Hoffman (co-founder and chairman of LinkedIn) and Ben Casnocha’s  message to educators:

Students are graduating into an extraordinarily tough economy. Record numbers of college grads in America are jobless or underemployed.

How will your students launch a successful career today? How will they not only land a good job out of school, but also develop an overall career strategy to survive and thrive in this hyper-competitive economy?

Here’s how: treat their career as its own start-up venture. Drawing on the founding of LinkedIn and our experiences working with the world’s greatest entrepreneurs, our new book The Start-Up of You explains how each individual can apply entrepreneurial strategies to their career. This doesn’t mean students have to start their own company. Everyone can use Silicon Valley techniques—like constant adaptation, network building, and developing resiliency to risk—to achieve stability and success in their professional lives.

Today, every student needs to become entrepreneurial. This is the playbook that shows them how.

—Reid Hoffman and Ben Casnocha

Praise for The Start-up of You: (more…)

May 30, 2012 at 2:04 pm Leave a comment

Oberlin College Assigns Gary Shteyngart’s Super Sad True Love Story

superA professor at Oberlin College assigned Gary Shteyngart’s Super Sad True Love Story to her first-year class on new technologies. Anne Trubek has been teaching the class for over ten years and decided to change things up by assigning Shteyngart’s book to fifteen 18-year-olds.

“I expected about half to skip it, another half to say it was too difficult. Instead I got one unanimous round of applause. They all loved it. ‘Why?’ I asked. ‘It’s like us on steroids,’ said one. Fourteen other heads bobbed in agreement.”

Prof. Trubek goes on to mention in her article on buzzfeed.com how refreshing it was to find a contemporary novel like Shteyngart’s that deals with or even seems to understand technology.

Super Sad true Love Story is one of the few in recent memory to tackle this theme head on — and it’s the one I think we’ll be reading in 10 years from now, after the award winners are forgotten.”

Set in an alternative future, America is crushed by a financial crisis and our patient Chinese creditors may just be ready to foreclose on the whole mess. Then Lenny Abramov, son of an Russian immigrant janitor and ardent fan of “printed, bound media artifacts” (aka books), meets Eunice Park, an impossibly cute Korean American woman with a major in Images and a minor in Assertiveness. Could falling in love redeem a planet falling apart? (more…)

May 18, 2012 at 7:53 pm Leave a comment


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