Archive for July 1, 2009

Boston College Selects Anatomy of Buzz Revisited

anatomy of buzz

Boston College’s Woods College of Advancing Studies has chosen The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing by Emanuel Rosen for its Marketing course this summer.

 Order an exam copy here. 

 

July 1, 2009 at 9:22 pm Leave a comment


New trade fiction, non-fiction and memoir being used in the classroom.

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