Boston College Selects Anatomy of Buzz Revisited
July 1, 2009 at 9:22 pm Leave a comment
Boston College’s Woods College of Advancing Studies has chosen The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing by Emanuel Rosen for its Marketing course this summer.
Order an exam copy here.
Entry filed under: Business & Economics, Uncategorized. Tags: advertising, business, consumer research, Marketing, Online marketing.
Trackback this post | Subscribe to the comments via RSS Feed