Archive for April 23, 2010

Switch to Switch by Chip Heath and Dan Heath

This just in!  Whitworth University in Washington has selected Switch by Chip and Dan Heath for their Introductory Psychology course this Fall 2010.  From the authors of the acclaimed Made to Stick, Switch combines theory and case studies from Psychology, Sociology, and Business Management, to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern—one we can use to make the changes that matter most to us.

Here’s what Professor Peter Lorenzi has to say about Switch: (more…)

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April 23, 2010 at 8:58 pm Leave a comment


New trade fiction, non-fiction and memoir being used in the classroom.

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