In Pursuit of Elegance is the Common Summer Reader at Columbus College of Art & Design
Written in the tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you and your students think about the world.
In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what’s “not there” often trumps what is.
The Columbus College of Art and Design’s Foundation Studies program has selected In Pursuit of Elegance for its Freshman Summer Reading for 2010.
To read an excerpt, click here.
To order an examination copy, click here.
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