Recommended Book from LinkedIn Co-Founder Reid Hoffman and Author Ben Casnocha, The Start-up of You

May 30, 2012 at 2:04 pm Leave a comment

A revolutionary new guide to thriving in today’s fractured world of work, The Start-up of You provides strategies that will help students survive, thrive, and achieve the boldest professional ambitions and to take control of their futures. Read authors Reid Hoffman (co-founder and chairman of LinkedIn) and Ben Casnocha’s  message to educators:

Students are graduating into an extraordinarily tough economy. Record numbers of college grads in America are jobless or underemployed.

How will your students launch a successful career today? How will they not only land a good job out of school, but also develop an overall career strategy to survive and thrive in this hyper-competitive economy?

Here’s how: treat their career as its own start-up venture. Drawing on the founding of LinkedIn and our experiences working with the world’s greatest entrepreneurs, our new book The Start-Up of You explains how each individual can apply entrepreneurial strategies to their career. This doesn’t mean students have to start their own company. Everyone can use Silicon Valley techniques—like constant adaptation, network building, and developing resiliency to risk—to achieve stability and success in their professional lives.

Today, every student needs to become entrepreneurial. This is the playbook that shows them how.

—Reid Hoffman and Ben Casnocha

Praise for The Start-up of You:

“The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world.” —Joi Ito, Director of MIT Media Lab

“In times of change and uncertainty…adaptability creates stability. It is insights like this that make The Start-up of You such a compelling new way to approach your life. Hoffman and Casnocha have distilled the essence of entrepreneurship into a potion for personal success, regardless of your career plans.” —John Etchemendy, Provost, Stanford University

“Forging a fulfilling career is one of the most important—and often, most difficult—challenges in building a happy life. The Start-up of You is crammed with insights and strategies to help each of us create the work life we want.” —Gretchen Rubin, Author of The Happiness Project

“The new normal of the job market is here to stay and the process of landing a job or growing your career must be with an entrepreneurial mindset in order to achieve success. Candidates need to play to their strengths, define what makes them unique, and build authentic network relationships that also focus on paying-it-forward to others. As a career development professional with 12+ years under my belt I have seen the career world change dramatically. The methods Reid Hoffman and Ben Casnocha discuss in The Start-Up of You are spot on and a surefire formula for success in this ultra competitive climate. I recommend their book highly as a must read for everyone from entry level professionals through C-Suite executives. Take your career into your own hands and design a plan to distinguish yourself.”
-Caroline Dowd-Higgins, Director of Career and Professional Development & Adjunct Faculty, Indiana University Maurer School of Law, CBS Radio Host of Career Coach Caroline, Official Huffington Post Blogger

Click here  for Ben Casnocha’s interview with Career Coach Caroline on CBS Radio or go to:

The Start-Up of You has resonated with me to such an extent that in addition to submitting a book request to my bookstore for my fall Career/Life Planning courses, I have touted this book to my fellow faculty members. I absolutely loved reading the book and view it as one of the most ‘on-the-mark’ and engaging narratives on how to best prepare/present oneself during a job/career/life search process. This book also served as my impetus to bring a project called Road Trip Nation Indie Trip to fruition. I truly believe (after 31 years of college teaching) that The Start-Up of You offers students of all college levels a realistic and straightforward life handbook that can also be read and re-read at each ‘pivot’ point in one’s career path.”
-Lavinia P. Zanassi, Faculty, Counseling Department, Skyline College

Join the Network! Recommended site for Students:

And a full run-down of stories:

Professors/Instructors: For a complimentary copy of The Start-up of You, email with your full college mailing address.

For speaking inquiries please contact the authors speaking agent directly at

Entry filed under: Career Planning, Giveaway. Tags: , , , , , , , , .

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May 2012


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